Afends

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Afends Clothing at General Pants

Afends is built on a foundation of sustainability and creativity, delivering streetwear-inspired fashion with an eco-conscious edge. Based in Byron Bay, the brand blends surf, skate and music influences with a forward-thinking approach to fabrics, using hemp, organic cotton and recycled fibres. At General Pants, the Afends collection includes graphic tees, denim denimjeans, fleece-allhoodies and relaxed fits that reflect a conscious yet effortless lifestyle.

Each season, Afends drops fresh edits with bold prints, neutral staples and durable fabrics made to last. Their denim sits at the core, with baggy and straight-leg fits that complement oversized tops and laid-back streetwear styling. By balancing sustainability with trend-led design, Afends ensures every piece feels current while making a lighter impact.

From festival-ready fits to everyday casual wear, Afends is for those who want to lead with both style and purpose. Discover the Afends collection at General Pants and bring a sustainable edge to your streetwear rotation.

 
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