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Neuw was founded by three friends from Melbourne and Stockholm with a shared love of denim. The brand offers quality denim that reinvents traditional silhouettes for a more contemporary look. Put simply they make the best jeans that will last over and over again.
Shop online at General Pants for a versatile range of women’s denim and apparel. This season, we’re seeing lots of high waisted jeans. High waisted skinny jeans, wide leg jeans and flare jeans are available in a variety of washes and finishes, from clean to heavily ripped. Super relaxed jeans are also on trend. We have plenty of options, but the Magazine Jeans are by far our favourite. Other denim styles, such as denim shorts and denim jackets go perfectly with your favourite pair of jeans.
Shop our Denim Fit Guide to find your perfect Neuw fit.