Ideas, individuality and authenticity have developed ksubi into a tangible subculture. The brand was founded in 1999 and quickly found its place in fashion as a pioneering and disruptive jean maker, and today Ksubi is as relevant and thought provoking as ever, with a focus on quality design with highly conceptual nuances, pursuing a topical fashion aesthetic, and creating signature denim.



ksubi is a carefully curated men’s and women’s clothing and accessories brand with a focus on quality fabrics and great concepts, with particular attention paid to creating innovative denim pieces, including jackets, jeans and shirts. Highly regarded internationally, ksubi is referenced across hip hop, nodding to its credibility as a seal of individuality.

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What we're about

General Pants Co. exists to disrupt the average and bring together the best global trends and fashion to inspire young-blooded individuals.

We never sleep

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