Founder Keith Hufnagel has fostered a skate counterculture that represents his NY x Cal background. Morphing into a high quality street and skate brand embodying the freedom of expression of its founder, GP and HUF team up for the latest limited run tees and accessories, and collabs.



Shop HUF online at General Pants, a seasoned pro in stylish streetwear inspired by fashion, providing long and short sleeve T-shirts, sweater, and hats. General Pants edits global trends to offer a curated vision of contemporary fashion for young-blooded individuals.

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What we're about

General Pants Co. exists to disrupt the average and bring together the best global trends and fashion to inspire young-blooded individuals.

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